A better way to build, grow, and operate in fitness.

I work with fitness business owners, operators, and technology companies to solve business challenges, identify growth opportunities, and build models that work in the real world.

My perspective comes from building and operating fitness businesses, working through the realities of service delivery and business economics, and working at the intersection of fitness and technology.

How I can help

• Fitness business strategy: Business models, pricing, profitability, growth, and operations.

• Fitness technology strategy: Operator needs, product-market fit, workflows, and technology adoption.

• Strategic problem-solving: An experienced outside perspective on a specific challenge, opportunity, or business decision.